BARK Super Chewer at Tractor Suppy Company
I spearheaded the design of an endcap at Tractor Supply Company for BARK’s Super Chewer line. My designs used color and play styles to guide customers to the perfect toy for their dog. The collection launched in 2,200 Tractor Supply stores nationwide and was so successful that BARK was asked to create a second collection the following year.
Design Concept, Packaging Design, Retail Design, Design Execution
Art Direction: Zach Gilyard
Graphic Design: Doug Lazenby