DOAF (Ducks of a Feather)
Ducks of a Feather is a Division Street platform built to help University of Oregon student-athletes win on a new playing field through NIL. I was tasked with modernizing the brand, developing a new logo and brand mark designed to feel youthful and resonate with a new generation of fans. The result balances Oregon Athletics heritage with fresh, culture-forward energy, a mark built to connect, equally at home on apparel, a social feed, or a stadium jumbotron.
Brand Identity, Website Design