Doug Lazenby — ✌🏽

About Me 👨🏽‍💻



BARK Bright

To align with BARK’s broader brand family, Bright needed a refresh. I worked on updating treat bag and dental gel packaging and crafting a new subscription box liner. The redesign brought cohesion to the brand and enhanced the customer experience with engaging product information to support dogs’ dental care.

Packaging Design, Design Development, Design Execution

Creative Direction: Kat Beaupre
Art Direction: Zach Gilyard
Graphic Design: Doug Lazenby