Doug Lazenby — ✌🏽

About Me 👨🏽‍💻



BARK Character Treats Designed to bring nostalgia and fun to the dog treat aisle, this treat line draws inspiration from classic 80s and 90s cereal packaging. My packaging design, mascot development, and design execution expanded the collection with new flavors and interactive experiences.

Press: Fast Company, The Dieline

Packaging Design, Design Development, Design Execution

Creative Direction: Kat Beaupre
Art Direction: Zach Gilyard
Graphic Design: Doug Lazenby


BARK Bright
To align with BARK’s broader brand family, Bright needed a refresh. I worked on updating treat bag and dental gel packaging and crafting a new subscription box liner. The redesign brought cohesion to the brand and enhanced the customer experience with engaging product information to support dogs’ dental care.

Packaging Design, Design Development, Design Execution

Creative Direction: Kat Beaupre
Art Direction: Zach Gilyard
Graphic Design: Doug Lazenby


BARK Super Chewer Infographic Designed for dogs who destroy everything, this Super Chewer collection needed an infographic to guide customers to the right toy. I created digital and print assets to support Petsmart’s in-store and online shopping experience as well as Bark’s internal sales teams. Assets included a point-of-sale endcap and various digital infographics.

Digital Design, Retail Design, Design Execution

Credit
Art Direction: Zach Gilyard
Graphic Design: Doug Lazenby


BARK Super Chewer at Tractor Suppy Company I spearheaded the design of an endcap at Tractor Supply Company for BARK’s Super Chewer line. My designs used color and play styles to guide customers to the perfect toy for their dog. The collection launched in 2,200 Tractor Supply stores nationwide and was so successful that BARK was asked to create a second collection the following year.

Design Concept, Packaging Design, Retail Design, Design Execution

Art Direction: Zach Gilyard
Graphic Design: Doug Lazenby



BARK Food Toppers
My designs for BARK’s new food toppers used BARK’s design language and existing illustrations to convey that mealtime can be playful. These fun packages performed well as an add-to-box upgrade on BARK’s retail site.

Packaging Design, Design Execution 



BARK Moo Bueno Food Topper
I was inspired by everyone’s favorite happy hour combo to create a spirited label design for this toy and treat bundle.

Packaging Design, Design Execution



BARK Halloween Treat Packs
Inspired by jumbo bags of candy, my designs for  a special Halloween treat bag brought a festive twist to this popular character treat line.

Packaging Design, Illustration, Design Execution


Arc’teryx NY 
I emphasized recycling, community, and sustainability in this promotional social asset for Arc’teryx NYC’s Earth Day gear swap.

Digital Design, Design Execution

Creative Direction: Doug Lazenby



STICKS

STICKS, one of Oregon and California’s top cannabis brands, was designed with a focus on creating consistent and accessible products for every type of cannabis consumer. I was involved in all aspects of the STICKS brand and packaging from apparel design to cartridge labels. My contributions were integral to the success of the brand, which sold over a million prerolls in its first year.

Packaging Design, Poduction Design, Asset Creation and Management, Content Creation, Web Design, Digital Incentive Programs, Merchandise & Apparel

Creative Direction: Jarren Simmons  
Graphic Design: Doug Lazenby


LTRMN LTRMN is a modern cannabis brand house operating in Oregon and California, responsible for the creation and distribution of brands like STICKS, Cabana, and Beaucoup. As one of the largest distributors and brand developers, LTRMN partnered with top cannabis cultivators and brands on the West Coast. My role included content creation, social media management, email campaigns, website design and management, digital incentive programs, merchandising, and apparel.

Web Design, Social Media Design, Design Development, Design Execution

Creative Direction: Jarren Simmons
Graphic Design: Doug Lazenby
Photography: Alex BaileyProject Manager & Strategist: Phil Kirkland